STV and Sky have agreed a long-term deal to bring drama, entertainment and documentary box sets from STV to more Sky Q customers across the UK.
Viewers in Scotland are already enjoying STV content on demand following an agreement last year, but the partnership has now been extended to the benefit of customers South of the Border.
In addition, the STV Player will now be automatically installed on NOW TV devices, where the STV Player app will appear on users’ home screens.
Elaine Thornton, Director of Partner Channels, Sky said: “We’re proud to extend our partnership with STV to offer Sky Q customers hundreds more hours of drama, international hits, local programming and news at no additional cost.”
In addition to its own productions, STV also offers a range of dramas from the United States, Australia and Ireland.
Richard Williams, Managing Director of Digital at STV, said: “This extension of our partnership with Sky, to include UK-wide devices and NOW TV, considerably broadens the availability of the STV content to millions of new homes. 2020 has been a year of significant growth for STV Player and we’re delighted to now offer our impressive catalogue of content to viewers across all major platforms on a UK wide basis.”
STV has also secured a number of distribution deals with partners such as all3media International, DCD Rights, Fred Media, Broken Arrow and Inverleigh, regularly delivering new on-demand content for viewers free of charge.