Viewers in Ghana will be able to enjoy up to 12 of the country’s most popular TV channels following the launch in the country of SES HD Plus Ghana.
The SES service will supplement the 100 standard definition channels available in Ghana and can be viewed for a monthly GHS25 (€3.49) following a two-month trial period.
Payment is made using a USSD short code, a method popular in mobile money transfers in the region.
Speaking at the launch of HD+ in Accra, Theodore Asampong, director of SES HD Plus Ghana, said the introduction of HD+ into the Ghanaian market is in response to the high demand for better picture quality among satellite television viewers in the country.
“We are aware of the high demand for superior picture quality among television viewers and are confident that introduction of HD+ in Ghana will address this need and transform the way Ghanaians view content,” said Asampong. “It is noteworthy that local entertainment still leads in Ghana in terms of content and the fact that HD+ brings the top 12 local stations to Ghanaians viewers in high definition will be truly revolutionary. We have come with a promise of high quality and this will be delivered in the spirit of agile and unconventional service provision.”
According to an IPSOS survey conducted for HD PLUS Ghana, about 50% of TV homes in Ghana have an HD TV. While there are several international HD channels, there is only one FTA local channel in HD, with the rest of the local channels in SD. Over 95% of households surveyed also said they were willing to pay for the upgrade.