French OTT provider Molotov has expanded its relationship with United Streaming to enable dynamic ad insertion across its VOD content.
The two companies have worked together since 2015 when Molotov adopted Unified Streaming’s Origin service. Its now using the playlist-based Remix technology that allows on-the-fly and targeted editing of video streams, across Molotov’s new Mango brand for documentary and children’s programming.
The main benefit to Molotov is the addition of dynamic ad insertion (DAI), which is enabled through Unified Streaming’s integration with Ad Insertion Platform.
Clement Cezard, Chief Business Development Officer at Molotov said: “Mango is the first free-to-air AVOD service in France and sets a new benchmark for the way content is monetized and distributed, while cementing Molotov’s position as a leading content aggregator”
Mango includes premium content from Kabillion, Zylo, ACI, FIP, ZED, Ampersand, Sonar, ITV, Mediawan, Trade Media & Dynamic, and Crome Films, with Sony Pictures, Endemol, Lions Gate and Wild Bunch libraries set to follow.
Simon Westbroek, VP Global Sales at Unified Streaming, said: “Molotov’s forward-thinking strategy sets a benchmark for other OTT platforms and we’re delighted that they continue to place their trust in Unified Streaming. Remix’s playlist technology provides Molotov with highly dynamic streams and new monetization opportunities that ensure they are well equipped for future advancements in streaming, without having to re-encode their extensive video library.”
Unified Remix’s dynamic playlist solution allows broadcasters, operators and streaming providers to be much more flexible in the way they deliver video. By working with playlists, as opposed to video files, they are able to manage streams on the fly, via their own CMS, and make the OTT experience more relevant to the end viewer in a more efficient way.
Molotov has 13 million registered users.