Pierre Branco, the recently-named head of WarnerMedia EMEA Affiliate & Ad Sales and Country Manager for WarnerMedia Nordic, CEE, Middle East, Turkey & Africa has named the new for WarnerMedia Entertainment Networks.
The division comprises the former Turner and HBO businesses as well as Warner Bros, Theatrical, Consumer Products, TV & Digital distribution and Home Entertainment.
Jesper Steenberg, who currently oversees HBO distribution in Europe, will now lead the business development, digital distribution and trade marketing for WarnerMedia’s services in EMEA working closely with the local affiliate teams. He will also continue to oversee the Nordic affiliates business.
Matthias Heinze, who is currently responsible for the commercial operations for Turner in Germany and CEE, will now be responsible for the Affiliates and Ad Sales businesses in GAS and Central and Eastern Europe. He also becomes General Manager for WarnerMedia Poland with oversight on the Theatrical and Consumer Products businesses in the country.
Guillaume Coffin, who currently manages Affiliates and Ad Sales for France & Africa at Turner, will expand his remit to encompass Benelux, Greece, the Middle East and Turkey. He will also become General Manager for WarnerMedia in Turkey with oversight of the Theatrical business in the market.
Heinze and Coffin will also work closely with WarnerMedia’s France, Benelux & GAS Country Manager Iris Knobloch on those respective parts of their remit to ensure a fully coordinated approach.
Rita Akkari, who manages the distribution of WarnerMedia content to all players in Central, Eastern Europe and Russia, will now lead a newly formed TV & Digital Distribution group which also includes Home Video Digital Distribution for CEE and Russia.
Roni Patel will continue to lead the distribution of Warner Bros., Turner, HBO, and HBO Max content to TV, SVOD and AVOD players for Benelux, the Middle East and Nordic.
Johan Mannerhill will continue to lead WarnerMedia Home Entertainment’s business in the Nordics with responsibility for all physical & digital video and games distribution.
