Worldwide sales of 11.8 million Samsung smart TVs in Q3 2020 has taken the installed based for the company’s Tizen OS to 155 million.
The proportion of Tizen sets has increased by 23% in the past year, according to Strategy Analytics’ TV Streaming Platforms service.
The global market for connected TV devices as a whole (including smart TVs, media streamers and games consoles) reached 81.3 million units in Q3, an increase of 19% year-on-year, representing a strong recovery after two quarters of flat or declining sales during the peak of the COVID-19 pandemic.
Smart TVs and media streamers are both performing well, while sales of TV games consoles also began to increase again after several quarters of decline.
Strategy Analytics predicts that connected TV device sales in 2020 overall will finish 7% higher than in 2019, demonstrating the consistently strong appeal of innovative home entertainment technologies in spite of this year’s tough economic conditions.
“Samsung’s success in building Tizen as a global TV streaming platform bodes well for the company’s new revenue streams,” suggests Michael Goodman, Director, TV & Media Strategies. “Content providers and advertisers are keen to benefit from the rapidly growing audience for connected TV services as increasing numbers of viewers switch away from traditional pay TV and broadcast platforms.”
According to Strategy Analytics’ research, Tizen OS is the largest TV streaming platform worldwide, accounting for 12.5% of Connected TV devices in use. The next largest platforms are LG’s WebOS, Sony PlayStation, Roku TV OS, Amazon’s Fire TV OS and Google’s Android TV.