UKTV’s new general manager will take control of the broadcasters on demand service UKTV Play.
Andrea Amey joins after 10 years at Channel 5, her most recent role being as senior director for VOD product and service management, where she oversaw the strategic direction of My5.
UKTV Play is the fastest growing part of UKTV’s business, available on 21 platforms and devices, with over 4 million registered users and a 26% increase in views since the start of the year to September.
Sam Tewungwa, Chief Commercial Officer, UKTV, said: “Andrea’s expertise in the VoD and digital products space, coupled with her can do attitude and reputation in the media business, made her the ideal fit for this role. She has exactly the right attributes to spearhead UKTV’s VoD strategy and develop UKTV Play into a leading broadcaster VoD service.”
Amey starts in the role immediately, replacing Tom Davidson who had agreed to take on the role of general manager for UKTV Play on an interim basis while recruitment for a permanent candidate was underway. “I’m so excited to be joining UKTV and build on the great work the team has done so far. I’m looking forward to getting stuck in with a fantastic catalogue of programmes and help steer the reach and growth of UKTV Play.”
She’s previously held positions at Synacor, Age UK, Global radio and spent two years as chief editorial manager at Virgin Media.