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Discovery agrees to sublicense Danish Olympic rights

November 27, 2020 10.55 Europe/London By Julian Clover

RIO DE JANEIRO, BRAZIL – AUGUST 21: Team Denmark react during the medal ceremony for Men’s Handball after winning the gold medal on Day 16 of the Rio 2016 Olympic Games at Future Arena on August 21, 2016 in Rio de Janeiro, Brazil. (Photo by Lars Baron/Getty Images)

Discovery has announced it will sublicense the free-to-air audio-visual rights and digital rights for Olympic Winter Games Beijing 2022 and Olympic Games Paris 2024 to DR and TV 2.

Discovery retains the digital rights for all Olympic Games through to Paris 2024 in Denmark. It will stream full coverage via its Dplay service.

”Our Olympic Games partnership with DR and TV 2 is a big win for the Danes as we can guarantee the access to free-to-air coverage that can inspire the nation, alongside Eurosport super-serving fans with every minute of the Games and unrivalled sports expertise across digital screens on Dplay,” said Nicklas Norrby, GM of Discovery Nordic.

Previously, free-to-air rights to Olympic Winter Games PyeongChang 2018 and Olympic Games Tokyo 2020, which will now take place next year, have been sublicensed to public broadcaster DR.

“The Olympics are a wealth of sports and we are thrilled that we – together with DR – can present the Olympics to the Danes in 2022 and 2024. Particularly high are our expectations to the Olympics in Paris which is so close to – and without time difference from – Denmark,” said Anne Engdal Stig Christensen, CEO of TV 2.

Discovery and its European sports network Eurosport hold the rights to the Olympic games across 50 European territories through to 2024.

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Filed Under: Newsline, TV Tagged With: Discovery, DR, Eurosport, TV2, TV2 Denmark Edited: 27 November 2020 11:00

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About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on X @julianclover, or by email at jclover@broadbandtvnews.com.

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