Channel 4 has announced a new programming strategy that’s designed to double viewing to All 4 over the next five years.
The plan is to invest more in content that performs well on the streaming service, such as young-skewing factual entertainment, scripted comedy, and “box-setable” noisy documentaries.
“To ensure that Channel 4 remains a relevant and vibrant voice in a digital world we know we must now bring all the passion, originality and disruptive flair that we brought to the world of terrestrial TV 38 years ago, to the world of streaming and social media,” said director of programmes Ian Katz.
So far this year views to All 4 have increased by 27%.
Katz emhasised that the character of the commercially funded public broadcaster wouldn’t be changing, announcing documentaries on Britain’s care home crisis to our upcoming investigation of the power once yielded by notorious publicist Max Clifford.
The broadcaster is also increasing its commitment to original short form content distributed on social media, from its new digital content hub, 4Studio, based in Leeds. It plans to commission shorts across multiple genres.