Metrological’s Application Platform has been selected by MultiChoice as the operator looks to make its mark as a ‘super aggregator’.
The app will bring together premium OTT services, international apps and localized content to subscribers across Africa as part of the new Explora Ultra set-top box and Streama OTT platform.
“MultiChoice places significant emphasis on providing both original African productions as well as international premium content to ensure our viewers receive an unparalleled diversity of content,” said Gerdus van Eeden, Group CTO, MultiChoice Group. “Metrological is able to provide a truly integrated and unified app experience. That gives us the flexibility to adjust the content easily, while maintaining a single viewing experience and keeping our DStv and Explora TV viewers satisfied.”
The Metrological Application Platform provides MultiChoice with a unified environment and back-office product suite for onboarding, monetising and optimising web and native apps across its different TV platforms and set-top boxes. Included is the open Lightning Software Development Kit (SDK) that’s designed to speed the development of apps for content service providers, app developers and operators.
“In order to quickly anticipate the changing content needs of their TV subscribers, operators search for ways to reduce the time to market whilst decreasing the total costs of operations for onboarding and managing OTT content,” said Jeroen Ghijsen, CEO at Metrological. “We are pleased to have the opportunity to provide MultiChoice with the Metrological Application Platform, which gives MultiChoice the flexibility to respond in real-time on personalized and ever-changing content appetites.”
Apps from both international players and local companies are becoming an increasingly important part of operators’ platform offerings.