Czechs watched more TV last month than in any Octobers since the introduction of peoplemeters in 1997.
According to a study undertaken by Nielsen Admosphere for the Association of Television Organisations (ATO), average daily viewership in the 15+ target age group was 4 hours and 18 minutes, or 35 minutes longer than in the same month in the last three years.
TV viewership has increased among all age groups since the start of the pandemic. In those aged 4+, it rose by a quarter in the spring and 20% in the autumn.
However, it was slightly more pronounced among some than others. Among the highest socio-economic group A, for instance, it rose by 41% in the spring and 34% in the autumn.
News and current affairs have been particularly popular, as has catch-up TV. Viewers aged 15+ spent on average 22 minutes in a period of 0-7 days watching programmes via catch-up, or eight minutes more than the previous year.
The latest research from August/September shows that 55% of Czech homes receive terrestrial TV, compared to 21% satellite, 17% cable and 15% IPTV.
