Newly launched French streaming platform Salto has put on over 100,000 users in its first three weeks of operation.
However, the test for the TF1, M6 and France Télévisions operation will come on Friday when the one-month trial will lapse and viewers will need to subscribe to one of the €6.99 to €12.99 packages in order to continue their viewing.
Thomas Follin, managing director of Salto, declined to comment on the figures but told Le Figaro users are spending an average of two hours per day on the platform and two and a half hours at the weekend.
A quarter of users are over 50 and 60% are between 25 and 49 years old.
Typically users have 6 screens available to them, though 25% of viewing takes place through the television set.
