Zaikov has worked for Beeline for 10 years, starting his career as a sales manager, and was most recently executive VP for corporate business development for the Central Region. In his new position, will continue to strengthen the company’s positions in the B2B segment, digitalise and optimise business processes, develop new promising areas and dynamically expand the range of partner solutions, introducing more effective practices.
Zaikov will report directly to the Beeline CEO Alexander Torbakhov and also be included in the company’s management board.
Commenting on the appointment, Torbakhov said: “In recent years, our company has achieved great success in the B2B segment. I am confident that with the help of his unique expertise and diversified experience, Maksim Zaikov will be able to achieve even more outstanding results, effectively using the growth drivers and potential business development opportunities”.