FranceTV Publicité and Orange have launched the first linear campaigns using targeted advertising.
Permission for the launch was granted on August 5, subsequently 10 advertisers have been signed up for campaigns on France Télévisions channels, delivered by Orange set-top boxes. The campaigns are for Carte Noire (Dentsu); EDF (Havas Media); Engie (Blue 449); Harrys (OMD); Intermarché (Publicis); Orange Protected House (Havas Media); PSA (Group M); Reckitt Benckiser Healthcare (Dentsu); Renault (OMD) and Sanofi (Group M).
“We are very happy to support these ten advertisers in their first steps in segmented TV,” Marianne Siproudhis, Managing Director of FranceTV Publicité. “After more than two years of experimentation, we are there. Segmented TV opens the way to new advertising experiences that strengthen the attractiveness of the media TV.”
Orange has previously sought and received permission from subscribers to take the advertising.
“Addressed TV is an innovative offer for the advertising market and a technological feat for operators, said Christian Bombrun, Director of Products & Services, Orange, who has overseen the technical deployment.
FranceTV Publicité is the advertising network of the France Télévisions group, which accounts for 31.6 million daily viewers. It represents nearly 40 TV channels including France 2, France 3, France 4, France 5, 1ère, TV5Monde, France 24, 13ème Rue, Syfy, E !, Trace Urban, Melody , Cartoon Network, Boomerang, Boing, Warner TV, National Geographic and Voyage.
