The OTT platform operator Molotov has launched France’s first free VOD ad-supported service.
An alternative to the company’s nearly 13 million existing users, Mango is initially showing more than 1,000 programmes, mainly films (action, comedy, romance, fantasy, drama, youth films), historical or scientific documentaries, and cartoons, renewed weekly. Eventually, it will offer thousands of films and programmes on demand for free, aggregated on the platform under the brand Mango.
Molotov is opening its platform to content providers wishing to monetise their content through advertising.
About ten agreements have already been signed with providers such as Kabillion, Zylo, ACI, FIP, ZED, Ampersand, Sonar, ITV, Mediawan, Trade Media & Dynamic, Crome Films, and discussions are underway with Sony Pictures, Endemol, Lionsgate and Wild Bunch.
The platform will also host AVOD contents from other publishers, as it already does with the distribution of France’s major historical TV channels.
Commenting on the development, Jean-David Blanc, CEO and founder of Molotov, said: “It was logical for Molotov to introduce in France the AVOD model. Mango embodies Molotov’s philosophy and mission: offering programs accessible to all, both free and paid, with the best user experience, while providing publishers and content providers with a complementary and solid revenue model”.