Nordic Entertainment Group (NENT) has secured exclusive rights to show Bundesliga in Poland until the 2024-25 season. At the same time, it has revealed that Viaplay will launch in Poland in August 2021 and include Bundesliga as part of its offer.
NENT notes that 25% of Poland’s 13.8 million households have a streaming subscription, and this number is expected to grow to well over 40% in 2025, with the current average of 1.5 subscriptions per household also expected to increase. It also says that it will provide more information about the launch of Viaplay in Poland and NENT’s international expansion in a Capital Markets Day due to be held today (Tuesday, November 10).
Commenting on the Bundesliga rights, Anders Jensen, NENT Group president and CEO, said: “Bundesliga is the triple-A sports right in Poland and this agreement reveals our ambitions for Viaplay in this fast-growing market. We intend to take a leadership position in Poland and to reshape the streaming landscape quickly with further rights acquisitions. In addition, Viaplay will offer thousands of hours of local, Nordic and international content at launch. NENT Group’s vision is to become the European streaming champion and Polish viewers can look forward to discovering a compelling and competitively priced service”.
Robert Klein, Bundesliga International CEO, added: “Polish sports fans have a deep rooted passion for the Bundesliga, developed over the years thanks to the number of high quality players that have come from Poland, including the likes of Jan Furtok, Jakub B?aszczykowski, ?ukasz Piszczek and of course Robert Lewandowski. Our partnership with NENT Group goes from strength to strength and we are extremely pleased that the Bundesliga will be one of Viaplay’s marquee offerings. This agreement ensures that fans throughout Poland can enjoy world class German football, at home or on the go, through NENT Group’s exceptional streaming service”.