Latvia’s National Electronic Media Council (NEPLP) has approved procurement guidelines and tasks for public service media in the country in 2021.
As of next year, Latvian Television (LTV) and its radio counterpart will no longer carry advertising. However, according to next year’s draft state budget, they will receive an additional €8.3 million in funding. LTV will produce over 700 hours of original content to be shown on two linear channels, replacing advertising breaks.
In his comments about the upcoming changes, NEPLP’s chairman Ivars Abolins said: “We have approved the public procurement guidelines, which are aimed at the development of public media, increasing the original content created in Latvia and creating new, modern information platforms, multimedia content and new content formats”.
