Insurance company Zurich is to become the channel sponsor of the newly launched Sky Nature and National Geographic Primetime.
15 second and five second long creatives will run across both channels for 12 months across linear, VOD and Sky Go, promoting Zurich’s new global brand purpose in‘creating a brighter future together’.
Tracy Waxman, Head of Marketing Communication at Zurich, said, “The content on Sky Nature and National Geographic perfectly aligns with our new brand purpose and ambitions around sustainability, so we’re thrilled to be the channel sponsor for this coming year.”
The UK is the first country to launch Zurich’s global brand identity, with the TV partnership playing a pivotal role in the rebrand timing. Sarah Jones, Director of Planning at Sky Media, added, “This sponsorship is the perfect fit for Sky Nature and National Geographic, and we’re pleased to be helping Zurich deliver this positive and important message to our audiences.”
The campaign, which was identified and negotiated by UM, will launch on 1st November 2020 and will run until 31st October 2021.