4.7 million television sets were sold in Germany in the first three quarters of 2020, according to data from GfK Retail & Technology released by Deutsche TV-Plattform. The figure includes 3.3 million UHD television sets.
This compares to 4.5 million sets sold in the same period in 2019, when the proportion of UHD’s units sold was 62%, representing 2.8 million UHD displays.
HDR is now very much a standard with 97% of UHD displays sold between Q1 and Q3 supporting at least one method for high dynamic range (HDR) and can display content with a significantly greater contrast range and more natural colours in finer gradations.
In 55 per cent (1.8 million) of these HDR displays, in addition to the static HDR standards HDR10 and HLG (Hybrid Log Gamma), dynamic HDR methods such as Dolby Vision or HDR10+ are also integrated. 460,000 of the UHD HDR TVs can handle all four of the above-mentioned and currently relevant HDR methods.
Since 2014, a total of 17.4 million UHD televisions have been sold in Germany.
Deutsche TP-Plattform assumes that with the positive sales track continuing the threshold of 20 million UHD TVs sold will be reached by the end of 2020.
