She will report directly to Priya Dogra, recently announced as head of WarnerMedia EMEA & Asia (excl. China).
Cochrane has been with WarnerMedia for 11 years and most recently served as executive VP and group marketing director, Warner Bros. UK and Ireland, and CMO, Harry Potter Global Franchise Development.
Dogra commented: “I’m delighted to welcome Polly to my leadership team. Polly brings a strong and inclusive leadership style, combined with a proven innovative approach to driving our beloved brands and franchises. As she takes on this broader set of responsibilities, our business will benefit from her wealth of experience in the UK media sector. I’m looking forward to tapping into the fresh thinking she will bring to the table”.
The appointment follows the announcement that Josh Berger will step down in December after over 30 years in senior leadership roles at the company.
As a country nanager, Cochrane is responsible for the development and execution of WarnerMedia’s strategy in the UK and Ireland and will coordinate and optimise all commercial and group marketing activities in the region. This will include theatrical distribution, content licensing, home entertainment, consumer products, as well as ad sales and affiliate distribution for the WarnerMedia channels. She will work closely with functional leaders in the US and across Europe.
Cochrane’s colleagues on the WarnerMedia EMEA leadership team include recently promoted fellow country managers Iris Knobloch (France, Benelux, Germany, Austria and Switzerland), Barbara Salabè (Italy) and Pierre Branco (CEE, Nordics, the Middle East, Turkey and Africa) who is also head of affiliate and ad sales for EMEA.
Complementing the country manager structure are additional executive leadership colleagues, recently promoted heads of functions Hannes Heyelmann and Antony Root, who respectively lead the general entertainment programming and original production remits. Rounding out the team, Pedro Cosa continues to lead data and insights for networks; and Lesley Bailey and Cecilia Persson continue their leadership of the central EMEA kids and young adults team, with a dual report to Dogra and Tom Ascheim, President of kids, young adults and classics for WarnerMedia.
The reorganisation follows the announcement in August that WarnerMedia was bringing the international operations of Warner Bros., HBO and Turner under one leadership for the first time, with Gerhard Zeiler, to whom Dogra reports, named as head of WarnerMedia International.