Netflix has raised monthly charges in the US for its standard and premium subscription plans, a move that sent the company’s shares climbing nearly 5%.
Netflix increased the cost of its standard subscription by $1 a month to $13.99, and the price for the premium tier rose by $2 per month to $17.99.
The standard plan, the company’s most popular, enables two streams at the same time, while the premium plan allows for four simultaneous streams and 4K UHD picture quality.
The price increase was the first for US customers since January 2019.
In Europe the standard subscription in most countries is now set at €11.99 per month, and the top tier Premium package costs €15.99.
