German software solutions provider 3SS and Chinese set-top box (STB) manufacturer Skyworth Digital have integrated their technologies to create a new STB platform enabling faster Android TV service launches.
With the move, the partners aim to help operators to secure Netflix certification more rapidly and easily and to smooth the journey to becoming an aggregator.
Skyworth is a partner in the Netflix Scaling Program, which Netflix created to help original equipment manufacturers (OEMs) including STB providers to obtain technical pre-certification. By choosing Netflix-ready hardware, an operator’s Netflix certification can be fast-tracked, and the process of reaching a commercial agreement with Netflix can potentially be eased.
With these Netflix compliance elements in place early, operators have the opportunity to accelerate the introduction of their new Android TV services to the marketplace, according to the partners.
Furthermore, with 3Ready Control Center, the Netflix launch points – namely, the locations within the user experience (UX) where Netflix is to appear – can be configured to align with the specific terms of the operator’s Netflix agreement. This can further shorten time to market.
Skyworth and 3SS are collaborating to deliver a hybrid Android TV project for an as-yet-undisclosed European operator which will launch soon.