Magenta Telekom, a Deutsche Telekom subsidiary in Austria, has completed the implementation of Whip Media’s Content Value Management (CVM) platform to manage its VOD business.
Magenta Telekom is a provider of internet and mobile communications, entertainment and business solutions in Austria with 2,500 employees and a generated revenue of EUR1.28 billion in 2019.
“The rapid growth of VOD content has required that we adopt new systems to scale and efficiently handle an increased volume of deals, along with calculations and payments to programmers,” said Christian Jaros, Vice President Entertainment of Magenta Telekom.
“Working with Whip Media, we are now able to better streamline and automate content operations to improve efficiencies and mitigate risks by reducing manual processes.”
“Our CVM platform helps Magenta Telekom to drive innovation in their business including greater accountability, flexibility and scalability to maximise revenues,” said Paul Hastings, Senior Vice President of Sales EMEA, Whip Media Group.
“We’re thrilled to partner with Magenta Telekom as they continue to expand their VOD business and to bring more content and the right mix of offers to its customers.”
