Gazprom-Media says it will rebrand its thematic channel Super as Subbota (Saturday) and change its target audience to females aged 18-45.
Although it has not yet provided a date for the move, the company has already transferred the management of Super this month to Nikolai Kartozia, who is the producer and general director of its Pyatnitsa (Friday) channel. The new Subbota channel will offer fashionable women’s TV series and the most interesting reality shows. It will become part of the GPM RTV (Gazprom-Media Entertainment TV) and work closely with Pyatnitsa.
Commenting on the development, Svetlana Dorogonova, head of department sales of GPM RTV, said: “Subbota will become a part of our ecosystem in conjunction with the Pyatnitsa TV channel, and will provide the most popular female audience on the market. We will be able to solve even more complex tasks of our advertising partners. Advertising formats that work successfully on Pyatnitsa, we also scale to Subbota,. We are already negotiating the creation of unique content and are open to new partnerships. In collaboration with major brands, we are preparing to launch advertising campaigns with the new faces of the Subbota channel – successful and well-known self-made girls”.
Katerina Veselkova, general director of sales house Gazprom-Media, added: “Entertaining content has always been in demand among both the audience and advertisers. And here, the Subbota TV channel will strengthen our leadership positions as a holding and sales house in the entertainment area and in the world of sponsorship”.
