Eurosport has chosen Grass Valley solutions as part of a major technology transformation to provide ‘true cloud’ architecture supporting playout across its sports broadcasts.
To help achieve its goal of a unified content delivery system, Eurosport opted for GV AMPP Playout, Grass Valley’s newly launched application suite for its Agile Media Processing Platform.
The project is part of a wider technology transformation Eurosport has been undertaking, which includes utilising cloud and remote technology within a unified production ecosystem to allow it to create and distribute content onto any platform, from anywhere in the world. The new playout installation will see Eurosport efficiently deliver every minute of its event coverage across all platforms: linear TV, online, streaming and social media.
Commenting on the development, Gordon Castle, Eurosport’s senior VP, technology. said: “As Europe’s number one sports destination, we are committed to offering fans the best viewing experience across both live and premium on-demand content. Eurosport’s technology transformation is a fundamental part of the evolution of Eurosport business and delivery across both linear and digital platforms, helping us to unify and streamline all our operations. Many of these were previously disparate legacy systems, but now we can leverage content so much more effectively and across the organisation, from whichever location our teams operate”.
Neil Maycock, Grass Valley’s CMO and general manager, added: “Engaging with consumers across all platforms and ensuring they get the same captivating experience on every screen is critical to our customers’ businesses.
“Services today must also evolve very rapidly to keep pace with their core audience demands and need to be able to spin-down as fast as they are spun-up. Broadcasters also need the flexibility to support live events in a range of ways, from a traditional OB set-up to at-home production — and even a hybrid approach. We are very proud to work with an industry innovator like Eurosport and to help them meet their business needs”.
