In her new position, she will be responsible for the development of advertising campaigns for key Beeline products, increasing the brand’s presence in media channels, as well as developing the direction of marketing and integrated communications. Galina has many years of experience in marketing both in Russia and abroad. Before joining Beeline, she was VP of marketing at Payment System Visa, where, under her leadership, the team created and launched a communications platform for the high-income segment for the CEMEA region, and the client marketing function has grown significantly and has become a business unit.
Commenting on the appointment, Artashes Sivkov, first executive VP, head of the retail business unit, said: “I am glad to welcome Yulia to our team. Beeline is a bright and strong brand loved by millions of Russians. Historically, the DNA of the company is the desire for leadership and we will continue to strengthen these positions as part of our new customer-centric strategy. Yulia’s experience will help us achieve this goal”.