Global pay-TV revenues reached their peak in 2016 at $202 billion and are expected to fall to $152 billion in 2025.
The stark warning comes in a new report by Digital TV Research in its Pay TV Forecasts Update report, which forecasts revenues will fall to $152 billion in 2025. This is lower than 2010’s $175 billion – despite the number of pay TV subscribers rising by 345 million between 2010 and 2025.
Revenues fell by $9 billion in both 2018 and 2019.
The figures relate to the traditional pay-TV platforms of cable, IPTV, satellite and DTT.
The top five countries will account for 54% of global pay TV revenues by 2025; down from 62% in 2019. The US will lose $23 billion between 2019 and 2025. US pay-TV revenues peaked in 2015, at $105 billion, but will drop to $56 billion in 2025. The UK and Canada will each lose nearly $1 billion – but India will add $0.8 billion.
