Pluto TV is to make its debut in Spain at the end of October.
The ad supported streaming service will launch with 40 thematic and curated channels across multiple genres including movies, TV series, reality, kids, lifestyle, crime, and comedy.
It will be available via www.pluto.tv, Apple TV, Android TV and Amazon Fire TV and mobile device apps for download in iOS and Android.
Telefónica’s Movistar+ will be responsible for selling the platform’s conventional advertising.
“This innovative service perfectly complements our linear and non-linear offering in Spain,” said Raffaele Annecchino, President ViacomCBS EMEA and Asia, Digital and Mobile Strategy VCNI. “Pluto TV has shown great success in the USA, and this launch in Spain marks an important step of our expansion in Europe, where the service is already available in Germany, Switzerland, Austria, and the UK.”
Curated channels in the Spanish market movie channels Pluto TV Cine Comedia, Pluto Thrillers, Pluto TV Cine Romántico, and iconic series channels such as Ana y los 7, Curro Jiménez, and Andrómeda.
“Pluto TV represents a new asset and value proposition for Movistar+ within the advertising market,” said Sergio Oslé, President of Movistar+. “It’s model is based on targeting high quality environments, top brand safety and premium quality content that offers new TV viewing with multi-platform audiovisual content.”
Pluto TV will also work with over 20 content partners in Spain such as All3Media, Endemol Shine, Fremantle and Lionsgate.