Trace has chosen A1 Telekom Austria Group to be its main technical distribution and contribution provider in the Asian market.
As a result, A1 Telekom Austria Group will deliver the TV channels Trace Urban and Trace Sport Stars to cable and IPTV operators within the wide footprint of the APSTAR-7 satellite at 76.5 degrees East. Both channels are available in HD quality for its viewers in Asia Pacific, Australia and partially Africa. A1 Telekom Austria Group will also include the music channels in some of its subsidiaries in Europe.
Commenting on the development, Laurent Dumeau, international CEO and group CCO at Trace, said: “We are excited about this new step for Trace Urban and Trace Sport Star in Asia and Europe. Our new partnership with A1 Telekom Austria Group on APSTAR 7 allows us to accelerate the distribution of the Trace channels across a wide Asia Pacific region and enhance our presence in Europe”.
Elena Petrova, head of wholesale broadcasting, A1 Telekom Austria Group, added: Our A1 wholesale broadcasting team is proud of this strategic partnership for the technical distribution of Trce Urban & Trace Sport channels in Asia. We are pleased to provide technical services and support the distribution of this exciting music content in Europe and Asia. We are looking forward to achieving great success together with Trace”.
