The President and CEO of BritBox in the United States and Canada is to leave her job at the end of September.
Soumya Sriraman departs the BBC Studios and ITV joint venture with 1.5 million subscribers to the streaming service. The US version as exceeded all company targets and, according to Parks Associates OTT tracker remains the fastest-growing targeted standalone SVOD service to have launched in the last three years.
During her time with Britbox, Sriraman was responsible for commissioning and executive producing several shows for the service, including the very successful The Bletchley Circle: San Francisco with Rachel Stirling and Julie Graham, and There She Goes starring David Tennant and Jessica Hynes, who won a BAFTA Award for her role.
In a joint executive statement, Rebecca Glashow, President, BBC Studios – Americas, and Martin Goswami, Group Strategic Partnership and Distribution Director, ITV, said, “Soumya is a trailblazer. Her experience, leadership, and thorough knowledge of British content has been the perfect fit for BritBox. We thank Soumya for her passion and commitment in leading the BritBox team and shaping the service into what it is today.”
“I have enjoyed writing every minute of the BritBox story – from imagining it six years ago to building and growing it! I am so proud of my team who has worked tirelessly to exceed all expectations. I am grateful to the leadership at the BBC and ITV for their stewardship on this journey and I now look forward to my next chapter,” said Sriraman.
Previously, Sriraman served as Executive Vice President of Franchise and Digital Enterprises at BBC Studios – Americas, where she expanded consumer-facing activities for key BBC brands including Doctor Who and BBC Earth. Prior to joining BBC Studios, Sriraman was President and CEO of Palisades Tartan, an independent film brand.
