Planet V, ITV’s premium advanced advertising platform, goes live today.
Its designed to allow both advertisers and agencies control over the planning, purchasing and reporting of their campaigns across ITV’s VOD service, the ITV Hub.
It’s been designed as a wholly self-service solution that will enable clients will be able to optimise and monitor their campaigns in real time.
Rhys McLachlan, Director of Advanced Advertising at ITV, says:This continuously evolving platform is designed to provide clients and advertisers with an unrivalled combination of access to premium video content, and programmatically enabled targeted advertising, whilst continuously operating at ITV’s gold standard level.”
The platform has been developed to ITV’s specification by Amobee and incorporates advertising software that has been secured under an exclusive licensing agreement for the UK and Ireland.
“Planet V represents the cutting edge in advertising solutions — one where brands and agencies can easily discover and reach their audiences by unifying their TV and digital strategies to better drive more meaningful business results,” said Ryan Jamboretz, Chief Development Officer, Amobee.
Prior to external launch, Planet V has operated as an in-house ‘concierge’ solution, operated by ITV’s ad operations teams. Since this internal launch, the platform has fulfilled on almost 500 million ITV Hub impressions.
ITV Hub has an audience of 32 million and has seen its monthly reach increase by 40% year-on-year.
