European works now make up over 50% of the programming now shown on TV stations in Lithuania.
At the same time, the amount of Russian content continues to decline steady. Quoting the findings of a study it undertook in March this year, the regulator LRTK says that the greatest progress in this area has been made by Lietuvos ryto televizija, whose Russian productions fell from 24.6% in 2019 to 1%. This was most likely due to the change in the shareholders and management of this television in the middle of last year.
However, at LNK and TV1, such productions has slightly increased this year.
Regarding European works, the music channel 2TV, known until this year as Luks, increased the volume of European productions by as much as 13%, while Lietuvos ryto televizija showed the same growth figures.
Although LRT an LRT Plus have also made progress this year, it was not as pronounced as in 2019.The channel BTV, on the other hand, saw a significant increase in the volume of European content.
Commenting on the findings of the study, LRTK’s chairman Mantas Martisius said: “It is gratifying that European works are increasingly finding their way into all Lithuanian television programs, thus strengthening and nurturing the community’s fundamental values and promoting a wider knowledge of products created in Europe”.
He added: “I hope that the positive tendencies will be more and more boldly grafted into Lithuanian television programs, at the same time allowing us to get to know our close and distant neighbors of the common space better”.
