As a result, it will show the Spanish premier league exclusively for an additional five seasons from 2021/22 to 2025/26.
Commenting on the development, Melcior Soler, director of LaLiga’s audio-visual department said: “We’re pleased to extend our relationship with Setanta Sports and to make another long-term agreement that provides continuity for our global audience. The Baltic region is important for our future growth and fans in these countries now know where to find the best sports entertainment for the coming years”.
Dwyer McCaughley, chief executive of Setanta Sports, added: “LaLiga is one of the most prestigious leagues not only in football but in all of sport. Setanta Sports is delighted to continue its partnership with LaLiga. The combined strength of the Setanta and La Liga brands should ensure significant mutual growth in these markets. Setanta Sports is excited to bring exclusive live LaLiga coverage to football fans in Latvia, Lithuania and Estonia for an additional five years. LaLiga forms an important part of the Setanta Sports broadcast schedule and accompanies other key rights properties such as NHL, Serie A, Ligue 1, Belgian League, Scottish League, Top 14, and Masters Golf. All this great content makes Setanta Sports the number 1 broadcaster of sport in these markets”.