The service, which had over 250,000 as of Q1 this year, will now be fully cloud-based and hosted by Amazon Web Services (AWS).
Cellcom TV first launched to customers in 2014 and has since remained the largest OTT TV service in Israel. Aside from employing the Kaltura TV platform, it will also benefit from Kaltura’s targeted TV solution to optimise user engagement.
Commenting on the development, Nuno Sanches, Kaltura general manager, media and telecom, said: “We are thrilled to join forces with Cellcom Israel, a leader in the market, and pioneer in the telco TV space.
“Cellcom Israel was an early adopter of IPTV technologies and launched an impressive and successful service. We are excited to be Cellcom’s partner of choice for the cloud TV transformation of Cellcom TV. The company will enjoy a slew of benefits, including fast updates, cloud performance and scalability, while maintaining the highest broadcast level experience. The Kaltura TV Platform also enables Cellcom Israel to improve its user experience with new features, try out new business models and discover new revenue streams while at the same time reducing costs”.
Cellcom TV assumes the role of a super aggregator, which enables quick access to Netflix, Amazon Prime Video and Spotify’s wide range of original content and international content catalogue. In addition, it offers its customers an extensive curated content offering, including VOD, linear channels and catch-up. The service is available on multiple devices, including Android TV set-top-boxes.
Atara Litvak Shacham, VP of innovation and excellence at Cellcom Israel, added: “Cellcom TV has had great success since its inception, and we are looking forward to taking the service to the next level with the help of our new partner, Kaltura.
“We are proud to be able to provide an innovative OTT TV service in Israel, and we are confident that Kaltura’s TV Platform will enable us to maintain our leadership and introduce ongoing innovation and service enhancements to our users”.