Audience measurement firm BARB has refreshed its invitation to tender for five research contracts.
The contracts come as BARB looks to keep up with the development of subscription on demand and 5G mobile networks.
They cover: Audience measurement panel & data collection; survey design, methodology and auditing; recruitment for panel setup; broadcaster video-on-demand (BVOD) census data collection and auditing of BVOD data collection.
Justin Sampson, BARB’s Chief Executive, said: “BARB’s trusted audience measurement currency relies on two high-quality data sources. People-based viewing figures – collected from a representative panel of UK homes – are complemented by a census dataset of viewing to BVOD services. The tender process is designed to identify best-in-class solutions that deliver the versatility to track people’s viewing behaviour throughout the 2020s.”
BARB’s services also rely on three research contracts that are not included in the tender process.
