The number of US SVOD subscriptions in the US will climb from 203 million in 2019 to 317 million by 2025 despite it being the most mature market in the world.
According to the latest report published by Digital TV Research, even Netflix, the longest established platform, will add 10 million subscribers over this period.
This overall growth in SVOD subscriber numbers – the figure is for movies, linear channels and TV episodes, excluding other platforms such as sports services – is overshadowed by Disney+ (27 million additions) and Hulu (22 million). Meanwhile, Peacock, HBO and CBS All Access/Paramount+ will each add more subscribers than Netflix. Six platforms will together bring in 94 million new subscribers [82%] from the 114 million total additions.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “The depth of choice in the US will not be replicated in any other country. Eight US platforms will have more than 10 million paying subs by 2025. Disney+ will just overtake Hulu by 2025”.
For more information on the North America SVOD Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051