In his new role he will be responsible for the sales of TV3, TV6 and TV8 TV channels belonging to the group, the radio station Power Hit Radio, the video content platform TV3 Play and the news and entertainment portal TV3.lt.
Berlinskas has been working in the field of sales for more than 20 years, 14 of them in advertising, on the internet, TV, outdoor advertising and the press. For the last ten years he has been at the news portal Delfi.
Commenting on the appointment, Laura Blazeviciute, general manager of All Media Lithuania, said: “Today, TV3 is much more than a TV channel, we are the largest media group in Lithuania, and the only media hub on the market, covering all media channels – TV radio and the internet. We are constantly expanding our activities and setting ourselves ambitious goals, which require a strong and professional team. Sigitas is just that. We appreciate Sigitas’ experience, which is very significant in order to establish the multi-platform of the TV3 group. And most importantly, non-traditional times require non-traditional solutions, which I believe Sigitas and his team will provide to our customers and partners. Congratulations to Sigitas on joining TV3!”
Berlinskas has replaced Mindaugas Rakauskas, who has since the spring also been managing the TV3 Group in Latvia and has now become the general manager of All Media Latvia.