A new launch from Gracenote makes it possible to search for popular sports content across multiple sports services.
Gracenote Streaming Sports Catalogs is seeking to take advantage of the growing number of OTT sports services. Its designed to make sports content easily searchable and discoverable across previously separate TV platforms, services and devices.
“While increasing consumer choice, the rapid rise of sports driven OTT services is making it ever more challenging for sports fans to find and watch their favourite teams play,” said Simon Adams, Chief Product Officer of Gracenote. “Our breakthrough Streaming Sports Catalogs solution allows TV providers to connect sports programming to its most fervent fans in a simple way that enables powerful new engagement opportunities.”
Initially, Streaming Sports Catalogs covers games played by the major North American leagues including professional football, basketball, baseball and hockey. The product also includes popular sports such as tennis and golf that are popular in Europe and around the globe. More sports will be added over time.
Ultimately, Gracenote plans to include every available sporting event from mainstream to longtail across all streaming services.