NENT Group has raised the subscriber targets on its streaming service Viaplay to 3 million by the end of 2020.
Its anticipating adding 700,000 new subscribers in 2020, rather than the 600,000 previously forecast, meaning subscriber growth of 30% year-on-year.
“The range and depth of Viaplay’s offering are both unmatched and we continue to outperform expectations. This latest upgrade to our paying subscriber target shows the relevance of our offering and the strength of our strategy, and would take us to the 3 million milestone in the Nordics, with Q4 the stronger of the two remaining quarters,” said Anders Jensen, NENT Group President and CEO. “Viaplay is a unique Nordic streaming story with highly engaged viewers, and we now look forward to welcoming more customers both in the Nordics and in new markets when Viaplay launches in the Baltic countries early next year.”
Viewing to the Viaplay platform increased by 34% in July and August (weeks 27-35) from the same period last year. Viewed minutes of sports content were up 52% and Viaplay Store transactions were up 39%.