Alchimie has entered into a new partnership with Huawei that will see its factual VOD channels distributed to millions of Huawei Video consumers.
This will be achieved through the integration of its TVplayer GO! app into Huawei Video, the preloaded entertainment app on all new and existing Huawei smartphone and tablet devices.
TVplayer GO!! will be available to millions Huawei devices in 13 countries in Europe, Scandinavia, Middle East, Africa and Asia, and carry up to nine regularly refreshed, specialist factual channels from Alchimie. It will be distributed as territory specific channel apps for UK, Germany, France, and Spain, along with an international English language service for Norway, Sweden, Denmark, Finland, UAE, Hong Kong, Singapore, Philippines and South Africa. The full tvplayergo! app will be available to subscribers for approximately €4.99.
All TVplayer GO! apps on Huawei Video will feature Current Affairs, Kids and Travel channels, with country specific ’TVplayer GO! apps carrying between four and nine themed factual channels each, chosen from Alchimie’s specialist channels Sport, Nature, Science, History, Motors, Femina, and Mindfulness.
Each version of the ’TVplayer GO! app features 300 hours of premium quality, localised, factual programming chosen from, and regularly refreshed by, Alchimie’s 50,000-hour portfolio.
Commenting on the development, Nicolas d’Hueppe, CEO and founder of Alchimie, said: “In a world where we are bombarded by content, information and news, there is a growing demand programmes that not only entertain, but give authentic, accurate information and insight to the world around us. Through partnering with some of the world’s most awarded producers and extending our distribution network with Huawei Video we can introduce these fantastic programmes to millions of new viewers, and generate new revenues for rights holders”.
