Central and Eastern Europe will have 26.42 million paying SVOD subscriptions by 2025, or more than double the 10.26 million recorded at the end of last year.
According to the latest report published by Digital TV Research, from the 16 million additional subscriptions, Russia will generate 4.8 million to take its total to 8.8 million and Poland 5 million to total 8.7 million.
Commenting on the findings of the report, Simon Murray, principal analyst at Digital TV Research, said: “Russia became the SVOD subscription market leader in 2019 by overtaking Poland. Although it has plenty of home-grown players, Russia’s SVOD sector will remain held back by the limited presence of foreign platforms.”
Netflix will continue to lead the SVOD sector with 7.74 million subscribers by 2025, more than double its 2019 total. Meanwhile, Disney+ will have 4.02 million subscribers by 2025 despite starting as recently as early 2021. Sister company Hulu may follow in key markets such as Poland. HBO already has a pay-TV presence in many countries, which can be used as a springboard for HBO Max.
Murray continued: “These platforms will not make great inroads into Russia. The Russian regulator introduced a 20% foreign ownership equity limit on OTT platforms”.
For more information on the Eastern Europe SVOD Forecasts report, please contact: Simon Murray, simon@digitaltvresearch.com, Tel: +44 20 8248 5051
