The organisers of Mipcom 2020 have announced the event is to move exclusively online.
Reed MIDEM had maintained it would hold the 36th edition of the annual international television content market in Cannes. However a number of withdrawals, including BBC Studios, ITV Studios A+E and French Indie producer Banjay, meant this was becoming increasingly implausible.
Instead, the hybrid physical-online event will now be pivoted to online only, and branded as MIPCOM ONLINE+. Many of the former exhibitors have agreed to participate including All3media, A+E Networks, BBC Studios, Viacom and ZDF Enterprises.
“Our motivation has always been to bring together the global entertainment community around the flagship week of MIPCOM in order to support content discovery and new business deals, whether online or in person,” explains Laurine Garaude, Director of Reed MIDEM’s Television Division. “We made clear when we announced MIPCOM RENDEZVOUS Cannes that we would only hold the physical market if conditions permitted. Due to the ongoing uncertainty around COVID- 19 and recently increased travel restrictions, we believe that MIPCOM ONLINE+ is the most effective way to move forward and to gather the global television community around MIPCOM Week.”
MIPCOM Week will be open October 12-16 as a global online interactive business market including a fully digital “Main Stage Cannes” conference and screenings programme involving Global UPFRONTS, Keynotes, market screenings and MIPCOM Diversify TV Excellence Awards.