In his new role, he will be responsible for selling Globecast media management, contribution, distribution and IP services to customers based in the US and Canada. He will also be responsible for Globecast’s advanced media services including cloud-based playout and media management services and OTT platforms.
DiMauro will report to Tim Jackson, senior VP, sales & marketing, the Americas, Globecast.
DiMauro most recently held the position of VP of sales, North America, for Encompass Digital Media (including predecessor companies Group W and Ascent Media) as part of his more than 30 years with the company. Prior to that, he was broadcast operations coordinator at ESPN Media.
Commenting on the appointment, Jackson said: “To have an executive with Lou’s admirable level of experience join Globecast is a huge win for our organisation and our clients. Lou is well respected in the industry and will be a tremendous asset to our talented team, especially as our customers continue to embrace and adopt IP workflows and virtualisation”.
DiMauro added, “I feel my experience with client-focused sales and selling technical solutions, both domestically and internationally, makes me uniquely qualified for this exciting role with Globecast. The industry is going through an unprecedented time, and it’s important now more than ever that we help guide our customers through new and better ways of working”.