With new releases every month, the company aims to bring the VOD service to the consumers’ homes, offering them a quality family viewing experience as a pay-per-view service. Zee has signed deal with Dish D2H, Tata Sky and Airtel Digital TV in India as well as platforms in the international market. The service will also be available on ZEE5 (ZEE’s OTT Platform) in India and overseas.
Speaking about this new initiative, Shariq Patel, CEO, Zee Studios said, “We are very excited to bring this new offering to all the movie buffs around the globe. While we all love to catch the latest movies at the nearest theatres, we sensed the need for a solution like this, which gives the consumers flexibility and convenience, to catch their favourite films in the comfort of their homes, along with friends and family. We have received great interest from producers and are looking forward to release a strong slate of blockbusters across languages.”
Vibha Chopra, Head – Global Syndication and International Film Distribution, ZEE added, “We are very excited to partner with key content distribution platforms including DTH, Cable and Telecom players globally and bring the latest Indian language movies, direct to consumers in the comfort of their homes.”