The management behind the IBC exhibition have announced the dates for the 2021 edition.
It comes as the organisation prepares to join the myriad of online events with its inaugural IBC Showcase (September 8-11, 2020). The virtual live and on-demand offering will then run weekly until the end of the year, around the theme Empowering Content Everywhere.
The 2021 event will run for 4 days between September 10th and 13th.
Prior to the Covid-19 outbreak, IBC could expect visitor numbers in excess of 56,000. However, the organisers realise both exhibitors and visitors are now looking for something different.
“The enthusiasm from our exhibitor customers to work with IBC in 2021 is really encouraging. Bookings for our Amsterdam event are strong and our customers are also embracing the opportunities we are creating with our new virtual platforms. The future of events is hybrid and IBC intends to be ahead of the game in giving our customers what they need to achieve significant ROI and grow their businesses,” says Steve Connolly, Director – Exhibition, IBC.
IBC Showcase attendees will also gain free access to over 1,000 exhibitors via The Exhibitor Showcase.