Olivier Jollet has joined ViacomCBS Networks International (VCNI) to head up a new business unit which includes the entire digital portfolio – AVOD, SVOD, mobile services and products as well as advanced advertising and VDSI – for Europe, Middle East, Africa and Asia (EMEAA).
VCNI notes that as it embarks on an aggressive phase of digital transformation, its EMEAA division, led by Raffaele Annecchino, president, ViacomCBS Networks EMEAA (VCN EMEAA), has created a new dedicated unit to drive its digital business and capture new opportunities focused on the pay and free streaming sector, as well as mobile business, advanced advertising and ViacomCBS Digital Studios International.
As senior VP emerging business, VCN EMEAA, Jollet will be responsible for developing and expanding the digital business across these markets reporting directly to Annecchino.
Commenting on the appointment, Annecchino said: “I am thrilled that Olivier will be taking on this new role.
“Olivier’s digital expertise and entrepreneurial approach are essential to driving growth in these critical areas of the business.
“With digital initiatives in the region managed by Jollet, we will be ideally positioned to expand our integrated digital ecosystem while offering audiences the best of our brands, products, content and platforms”.
Jollet added: “It’s an honour to be appointed to this strategic role at such a critical moment for the company’s digital expansion.
“I thoroughly look forward to growing scale and reach in these business areas and furthering the company’s digital transformation.”
Jollet has been MD Europe for Pluto TV since 2016, where he has led the strategy and business development for Europe. Prior to this, he worked at Watchever and Universal Music. He co-founded Quazer, a unique digital TV-like service and served as MD until Quazer’s acquisition by Pluto TV in October 2016.
Jollet will now continue in his position as MD Europe Pluto TV, whilst expanding his remit to include all digital properties within the EMEAA portfolio.