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TF1 takes €250m Covid hit

August 27, 2020 12.57 Europe/London By Julian Clover

TF1 followed the pattern of broadcasters around the world as it saw audiences climb and sales fall.

The French commercial network reflected both the effects of the Covid-19 crisis and it’s ability to deal with it.

Daily viewing time in the first-half was up 26 minutes year-on-year, while the audience share remained high among key targets reaching 31.9% of women under 50 and 29.6% of
individuals aged 25 to 49.

First-half sales reached €884 million, a decrease of €261 million. The broadcaster estimates €250 million of this was attributable to the Covid-19 pandemic.

The decline in advertising revenue has slowed since the end of lockdown as some advertisers have returned.

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Related

Filed Under: Channels, Finance, Newsline Tagged With: TF1 Edited: August 28, 2020 13:10

About Julian Clover

Julian Clover is a Media and Technology journalist based in Cambridge, UK. He works in online and printed media. Julian is also a voice on local radio. You can talk to Julian on Twitter @julianclover, on Facebook or by email at jclover@broadbandtvnews.com.

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