TF1 followed the pattern of broadcasters around the world as it saw audiences climb and sales fall.
The French commercial network reflected both the effects of the Covid-19 crisis and it’s ability to deal with it.
Daily viewing time in the first-half was up 26 minutes year-on-year, while the audience share remained high among key targets reaching 31.9% of women under 50 and 29.6% of
individuals aged 25 to 49.
First-half sales reached €884 million, a decrease of €261 million. The broadcaster estimates €250 million of this was attributable to the Covid-19 pandemic.
The decline in advertising revenue has slowed since the end of lockdown as some advertisers have returned.
