In the latter instance, this has been done because “English is the language of the modern world, and the name is still east to read”.
Commenting on the development, Volia’s CEO Anton Dzyubenko said: “As a friendly provider, Volia shows audiences how cool it is to be friendly to everything – it’s a new philosophy of relationships, values. Sometimes, we get so used to something that we do not notice change. In communication Volia shows that it is worth noting more positive around and then you will understand how much better everything is. Look at the world differently together with Volia – this is the main message”.
Volia is the leading cable operator in Ukraine.