German media company Sportainment has developed a fully automated solution for adding stadium atmosphere to live sports coverage taking place without spectators due to the Coronavirus outbreak.
The dynamic live atmosphere (DLA) generator uses live processing based on tracking data of the current live game, generating the appropriate sound atmosphere for game scenes in real time.
The audio engine takes into account the size of the stadium in which the game takes place and the number of home and away fans potentially in the stadium. From a selection of hundreds of individual sound files, the matching atmosphere sequence is automatically assigned to the live playing situation.
The audio engine can also be individualised for each soccer stadium: For example, club-typical fan chants and fan anthems of individual stadiums can be mixed into the generated atmosphere.
The DLA generator targets sports leagues, clubs, associations as well as TV broadcasters and OTT services.
“In the stadium situation, which is currently very unsatisfactory for event operators, TV broadcasters and fans alike, the use of the DLA generator for games ‘behind closed doors’ can ensure significantly improved TV viewer acceptance and thus secure important TV ratings, reach and market share for live matches,” said Gisbert Wundram, managing director of Sportainment Medien. “And all this at highly attractive conditions, because the DLA generator is a fully automated audio system with fast operative integration without any further personnel or technical effort.”