ITV’s streaming service is to release episodes of popular reality shows early before their screening on ITVBe.
As of Thursday 3 September, the Hub will debut the first episode from the new series of Sam & Billie: The Mummy Diaries on the platform the morning before their linear transmission.
The ITV Hub will also host new episodes of reality favourites including The Real Housewives of Cheshire and The Only Way Is Essex.
Paul Mortimer, Head of Digital Channels & Acquisitions, ITV said: “ITVBe’s reality content has always proved hugely popular on the ITV Hub platform, and now we’re treating Hub viewers to an early morning fix of their favourite shows, ensuring they can stay ahead of the curve on all the Essex dramas and Housewives feuds.”
EarlyBe begins on Thursday 3 September.
