A new direct-to-home broadcast platform for the Brazilian market has been launched by 1Sat Telecomunicaçoes.
BluTV will be transmitted over the Eutelsat 65 West A satellite and broadcast a package of 100 channels in a mix of high and standard definition.
“The potential market in Brazil for pay-tv is still huge, mostly limited by the high cost of access,” Stephane Frappat President of BluTV. “BluTV’s promise is to democratize access to high-quality TV entertainment and education combined with the highest standard of customer service at to the Brazilian middle-class.”
Philippe Oliva Chief Commercial Officer of Eutelsat added: “We are delighted to accompany BluTV as it launches its offer in the Brazilian market. With its high-powered transponders dedicated to covering the entire territory, Eutelsat 65 West A is the obvious conduit enabling BluTV to reach the widest possible audience to this dynamic broadcast market.”
BluTV faces an uphill struggle with Brazilian regulator Anatel recording subscriber erosion of 93,260 in March 2020, from 69,724 the previous month. DTH accounted for 94.7% of subscribers lost.
Eutelsat 65 West A is a tri-band satellite designed Latin America. Its high-power Ku-band payload enables DTH reception of digital and HD channels across Brazil.